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We accelerate the adoption of your innovation on the European Medtech market for an efficient and sustainable commercial success

the medtech innovation adoption accelerator

Our business lines

We have a strong, successful and proven expertise in managing various healthtech products and applications market introductions.

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Surgical Robotics and Intelligent Systems

  • Assisted robotic surgery

  • Navigation systems

  • Cutting-edge technologies: diagnostic, augmented imaging

  • Innovative treatments

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Digital Applications and Connected Devices

  • VR and AR solutions: surgical planning, education, promotion, well-being

  • Imaging: enhanced vision, diagnostic, and surgical planning

  • AI technologies: diagnostic, data analytics, tasks automation

  • Connected devices: patient remote monitoring systems, interoperative systems, well-being applications, API architecture

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Medical Devices and Biotechnologies

  • Urology, general, pelvic, thoracic, orthopedic, spine surgery, reconstruction, microsurgery

  • Oncology and benign surgery

  • Anesthesiology

  • Diagnostic and imaging

The adoption process

We help your MedTech company succeed  in reaching  the adoption and utilisation of your innovative technology on the European healthcare market. We are able to assist you at any step of the innovation adoption pathway from TLR 2 to TLR 7 by providing a high quality of expertise in innovation strategy, commercialisation efficiency, and inbound marketing.

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Design

  • Vision & objectives

  • Long range business plan

  • Fundraising plan

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Trigger

  • Targeting and qualification

  • Pre-launch

  • Market education

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Implement

  • Sales execution and monitoring

  • Data development and valorisation

  • Adoption acceleration

Our expertise and execution

At every step of the innovation adoption pathway we provide high quality of expertise and execution in strategy, sales and marketing.

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Strategy Co-Creation
 

  • Vision company

  • Company positioning and identity

  • Value proposition company

  • Clinical evidence design

  • Health economics plan

  • Commercial strategy

  • Market Intelligence

  • Fundraising strategy

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Operational Setting
 

  • Training and education

  • Simulation

  • Anatomy lab

  • Operating room efficiency, Clinical & technical support

  • Reference centers

  • Proctoring program

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Commercial Execution
 

  • Business plan

  • Qualification & targeting

  • Sales execution

  • Sales organization

  • Selling metrics dashboard

  • Outsourcing

  • Buying group contracts

  • Hospital provider contracts

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Marketing & Communication Contribution

  • Marketing & com plan

  • Marketing studies

  • Branding

  • Product positioning

  • Market education

  • Surgical society

  • KOL management

  • Selling & marketing supports

  • Marketing digital

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Emotional Influence
 

  • Press media

  • Education campaign and
    communication plans

  • Patient’ awareness program

Our services and supports offering

We customize our services and missions according to customers' needs and expectations.

  • Market Opportunities

  • Market Access

  • Regulatory

  • Clinical Affairs

  • Market Studies

  • Business Plans

  • Technical / Clinical Validation

  • Sales & Marketing

  • Link investors to end-users

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Our success is your success

You are a foreign innovative Medtech company

Allead is your trusted partner

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You manufacture or distribute an innovative medical device or digital application with  strong clinical and economical value propositions and you plan to reach the European market

You are a French innovative Medtech company

Allead will lead you to efficient and sustainable success

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You have developped a disruptive innovation in healthtech you want to access/reach to the medtech market OR you are a Medtech company with an innovative sytem and you are facing to adoption barriers.

They trust us

MMI
Boston Scientific
Collin Medical
Titan Medica
EDAP TMS
AVATAR MEDICAL
Procept Biorobotics
MoveUp
Proximie
Acusurgical

They work with us

Expert Partners

Business Partners

Phil
Bradshaw

Rob
Doebelin

Stephan
Verweel

We are a team of experts

Allead is a firm of senior experts in innovation strategy, commercial execution and marketing in the health industry. Allead provides innovative French and foreign medtech companies with personalised, comprehensive and high value-added services&solutions in order to accelerate and sustain the adoption of their innovation..

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